by Tom Gurney
Tom Gurney BSc (Hons) is an art history expert with over 20 years experience
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Sarah Bernhardt for Lefèvre-Utile by Alphonse Mucha
Sarah Bernhardt appears in the role of La Princesse Lointaine in this Lefèvre-Utile biscuit advertisement. The Mucha Foundation dates the design to 1903; the Bibliothèque nationale de France catalogues a related printed sheet to 1903–04.[1][2] The two institutions give different measurements for their catalogued sheets. The local splash matches the Bernhardt composition and should not be confused with Mucha's earlier 1897 Biscuits Lefèvre-Utile poster.
At a Glance
- Pictured performerSarah Bernhardt as La Princesse Lointaine[1][3]
- Date1903 Foundation date; 1903–04 BnF issue; 1904 Paris Musées impression[1][2][3]
- Mediumcolour lithograph[1][2]
- PrinterF. Champenois, Paris[2][3]
- Museum impression69.7 × 51 cm, Musée de la Vie romantique JC 95.7[3]
Sarah Bernhardt for Lefèvre-Utile in Mucha’s career
Contents
- A stage role used to sell biscuits
- Date, printing and surviving sheets
- One client, several designs
- Looking again
A stage role used to sell biscuits
The named figure is Sarah Bernhardt in character as the princess of Edmond Rostand's La Princesse lointaine. The Mucha Foundation identifies both performer and role, and says the advertisement promotes Lefèvre-Utile's Petit Beurre biscuits through a playful endorsement.[1] This is a more specific subject than an anonymous woman in ornament. Bernhardt's public stage identity gives the commercial message a recognisable voice.
The link to the theatre has a date and a character name independent of the biscuit print. The Bibliothèque nationale de France records Rostand's four-act play opening at the Théâtre de la Renaissance on 5 April 1895, with Bernhardt as Princess Mélissinde and Lucien Guitry as d'Allamanon.[4] The advertisement was catalogued roughly eight or nine years later; it recalls an established theatrical role rather than advertising a newly opened 1903 play. The performance record documents the stage production, not a direct commission for this later biscuit sheet.
The Musée d’histoire de Nantes places the portrait within Louis Lefèvre-Utile’s deliberate use of artists for his firm’s publicity. Its history dates Mucha’s Bernhardt portrait to 1903, while captioning a held Bernhardt item 1904.[10] That account supports a design year followed by a later advertising appearance, but it does not identify a contract date or say that the museum item is the same impression held by the BnF. The distinction matters because the portrait belongs to a continuing LU campaign, not simply to the original 1895 theatrical run.
The printed endorsement is concise: Bernhardt says she can find nothing better than one little LU biscuit, then corrects herself in favour of two. The BnF catalogues this as a reproduction of her handwritten remark, while the Paris Musées record transcribes the dedication and attributes the figure to Bernhardt.[2][3] Calling it a reproduced handwritten message is more exact than claiming the museum's poster was individually signed by her. The wit lies in doubling the desired product; the star's apparent personal recommendation turns appetite into an endorsement.
This was not an isolated pairing of a famous name and a biscuit. The Foundation says several celebrities took part in Lefèvre-Utile publicity.[1] A Rennes library account of the firm's 1904 album Les Contemporains célèbres describes Bernhardt's Mucha likeness mounted as a medallion on its decorated wooden front cover. The album assembled portraits, facsimile signatures and celebrity material, with many participants from theatre or opera.[5] The same public identity could therefore circulate across a poster and a luxury promotional book. The library's account identifies the likeness and album use; it does not prove that the album medallion was printed from the poster's lithographic stone.
The Musée d’histoire de Nantes also catalogues an LU autograph card for “Mme Sarah Bernhardt,” dated broadly 1901–12, with J. E. Goossens and Braun named in its listing.[11] A separate Rennes library account describes a Bernhardt chromolithographic card taken from the 1904 album, accompanied there by text and a facsimile autograph.[12] These records show how the company circulated her name in collectible formats as well as in the large advertisement. They do not establish that the Nantes card, the album leaf and Mucha’s poster are one physical object, nor does the broad card date narrow the poster’s printing year.
Date, printing and surviving sheets
The Foundation dates its colour lithograph to 1903 and gives 72 × 53 centimetres.[1] The BnF dates its Champenois-printed poster to 1903–04, gives 70 × 51 centimetres and includes 1904 in the catalogued title.[2] The Musée de la Vie romantique, through Paris Musées, dates its own impression to 1904 and measures it at 69.7 × 51 centimetres. Its record also transcribes the F. Champenois Paris imprint and notes that the sheet entered through the Jacques Chazot collection donation in 1995.[3] A Japanese museum exhibition list separately records a 1903 colour lithograph at 70 × 50.5 centimetres in the Ogata collection.[6]
A 2024 UK exhibition loan register lists the Mucha Trust's Bernhardt Lefèvre-Utile lithograph at 82 × 63 × 3 centimetres and says the Trust acquired it directly from Mucha's son on his death in 1991.[9] Its measurement includes depth and therefore should not be equated automatically with a bare paper sheet. The register provides a provenance claim for that loan object, not for the BnF or Paris museum impressions.
These are descriptions of particular institutional or collection objects, with distinct catalogue dates and measurements. They do not by themselves establish a sequence of proof, edition and later reprint. The Foundation's 1903 date may describe the design while the printed 1904 title describes publication, but that remains an inference. The evidence is secure enough to say that Mucha's Bernhardt design was in circulation by 1904 and that Champenois printed documented impressions. The local page's exact physical exemplar cannot be assigned from the text records alone.
The BnF includes this sheet under Rennert and Weill catalogue number 86 and records multiple held originals and digital surrogates.[2] The Paris museum's inscription and accession details add another independently catalogued example.[3] Together they give a stronger object identity than a modern reproduction caption would, while the size differences remain attached to their respective holdings.
A Japanese museum's historical exhibition list makes a further distinction: it places a 1904 Bernhardt Lefèvre-Utile advertising panel alongside a separately numbered 1903 preparatory study for La Princesse lointaine.[8] The list establishes that preparatory material was exhibited, but its brief text does not explain how the study differs from the issued lithograph. The study's presence supports a design process without authorising a claim about particular revisions.
One client, several designs
Mucha's other Lefèvre-Utile designs need separating. Biscuits Champagne concerns a 1896 multi-figure advertisement; Biscuits Lefèvre-Utile is a calendar composition with a woman holding a tray; Flirt uses a couple in a different campaign.[7] This page concerns Bernhardt and La Princesse lointaine. A shared company name is not a reason to transfer dates, dimensions or identities from another sheet.
The Nantes museum’s exhibition catalogue records another 1904 Mucha commission for LU: an Art Nouveau biscuit pail made from printed tin, accession 976.6.34. It credits Louis Lefèvre-Utile as commissioner, Mucha for the decoration, Alfred Riom for its design and Dauché & Cie for manufacture; Champenois is named as printer in the Musée d’Orsay’s later exhibition object list.[13][14] This is useful evidence of a wider working relationship and of several hands in the manufacture of LU publicity. It is a container, however, and its metal support and production credits must not be assigned to the Bernhardt paper lithograph.
The Sarah Bernhardt guide follows Mucha's work connected with her theatre career. Here that relationship enters commercial publicity. The costume points back to Rostand's role, while the small verbal joke points to the product. Both are needed to explain why this particular advertisement works.[1][2][4]
Looking again
Read the printed year and the reproduced endorsement as carefully as the figure's theatrical costume. The page offers a familiar actress, a named dramatic role, a branded biscuit and a joke attributed to her voice. Its decorative design holds those parts together, but the catalogue and performance records supply the historical names and dates.[1][2][3][4]
Watch: Alphonse Mucha
See how Mucha’s commercial design grew from the same Paris visual language as his theatre posters.
Alphonse Mucha: Plongez dans l’Art nouveau !
A French museum introduction to Mucha’s Art Nouveau years, poster work and decorative language.
Watch on YouTubeArtworks directory
| Name | Date | Medium |
|---|---|---|
| 'Accept Love and Enthusiasm from Your Son, Mother of the Holy Nation': study for the mural 'By Own Strength III' at the Lord Mayor's Hall, Obecní Dům, Prague | 1910-1911 | Pencil and charcoal on canvas |
| 'By force towards freedom, with love towards unity!': study for the mural 'By Own Strength II' at the Lord Mayor's Hall, Obecní Dům, Prague | 1910-1911 | Pencil and charcoal on canvas |
| 'The Passing Wind Takes Youth Away': design for a fan and the façade of the 'Pavilion of Man' (unrealised) | 1899 | Colour lithograph |
| 'Through humiliated and tortured, you will live again, my country!': study for the mural 'By Own Strength II' at the Lord Mayor's Hall, Obecní Dům, Prague | 1910-1911 | Pencil and charcoal on canvas |
| 1918-1928: Poster for the 10th Anniversary of the Independence of the Republic of Czechoslovakia | 1928 | Colour lithograph |
| 6th Sokol Festival | 1912 | Colour lithograph |
| 8th Sokol Festival | 1925 | Colour lithograph |
| After the Battle of Grunwald | 1924 | egg tempera on canvas |
| After the Battle of Vitkov Hill | 1923 | egg tempera on canvas |
| Age of Love | 1936–1938 | |
| Age of Reason | 1936–1938 | |
| Age of Wisdom | 1936–1938 | |
| Amants | 1895 | Colour lithograph |
| Apotheosis of the Slavs | 1926 | Egg tempera on canvas |
| As Hamlet | 1899 | colour lithograph |
| Au Quartier Latin | 1898 | Magazine cover |
| Banknotes of Czechoslovakia, designed by Mucha: 500 crown; 50 Crown; 10 Crown | 1929 | Banknotes |
| Bieres de la Meuse | 1897 | Colour lithograph |
| Biscuits Champagne Lefevre Utile | 1896 | Colour lithograph |
| Biscuits Lefevre Utile | 1896 design for 1897 calendar; Foundation object/Carnavalet 1897 | Colour lithograph |
| Blessed are the Pure in Heart | 1906 | Printed magazine illustration |
| Bleu Deschamps | 1903 (deposit) | Colour lithograph |
| Bosnia & Herzegovina Pavilion - illustration featured in 'Le Figaro Illustré' (1 March 1900) | 1900 | Reproduction from Le Figaro Illustré after watercolour original |
| Bosnia-Herzegovina Pavilion: cartoon for the mural 'The Roman Period and the Arrival of the Slavs' | 1899-1900 | ink and crayon on paper |
| Bosnia-Herzegovina Pavilion: fragment of the upper frieze featuring Ivo and Anica, characters from Bosnian legends | 1899-1900 | tempera and watercolour on canvas |
| Bosnian Legends: Death of Hasanaga's Bride | 1899 | Charcoal on paper |
| Bosnian Legends: Murcia - The Plague Lady | 1899 | Charcoal on paper |
| Bosnian Pavilion Restaurant at the Paris Exhibition 1900: design for the menu | 1900 | Pencil and watercolour on paper |
| Boutique Fouquet (interior design) | 1901 | Shop interior design |
| Boutique Fouquet: sketches of the shop's signboard and decorative details | c.1900 | Pencil, ink and watercolour on paper |
| Box for Lefèvre-Utile biscuits: Gaufrettes Vanille | c.1900 | Tin box covered with lithographed label |
| Box for Lefèvre-Utile biscuits: Madère | c.1900 | Tin box covered with lithographed label |
| Brightness of the Day | 1899 | Colour lithograph |
| Broach with Pendant | 1900 | Gold, ivory, mother-of-pearl and semi-precious stones |
| Byzantine Head - The Blonde | 1897 | Colour lithograph |
| Byzantine Heads (pair) | 1897 | Colour lithograph |
| Byzantine Heads: Brunette | 1897 | Colour lithograph |
| Bénédictine | 1898 (BnF deposit); Hamburg 1899; MNAC 1896 or 1898 | Colour lithograph |
| Champagne Ruinart | 1896 | Colour lithograph |
| Chocolat Ideal | before or in 1897 (catalogue conflict) | Colour lithograph |
| Chocolat Masson (1897 calendar) | 1896–1897 | Colour lithograph |
| Choirboys at Petrov Church, Brno | 1905 | Watercolour on cardboard |
| Cloches de Noel | 1900 | Illustrated book |
| Comedy: study for a mural for the German Theatre, New York | 1908 | Oil on canvas |
| Cours Mucha: poster advertising Mucha's art classes held at the Académie Colarossi, Paris | 1900 | colour lithograph |
| Creative Force - Jan z Pernštýna: study for a pendentive of the Lord Mayor’s Hall, Obecní Dům, Prague | 1910-1911 | Oil on canvas |
| Crucifixion | c.1868 | Pencil, crayon and watercolour on paper |
| Cycles Perfecta | 1897 or 1902 (catalogue conflict) | Colour lithograph |
| Dance | 1898 | Colour lithograph |
| Dead Couple - Abandoned | c.1899-1900 | Charcoal and pastel on blue paper |
| Defense of Sziget against the Turks by Nicholas Zrinsky | 1914 | egg tempera on canvas |
| Design for a champagne poster | c. 1896 | Charcoal and pastel on paper |
| Design for a display stand at the Paris Exhibition 1900 | c.1899-1900 | Pencil and wash on paper |
| Design for Champagne Ruinart | c. 1896 | Pencil, watercolour and gold leaf on paper |
| Design for the cover of the magazine 'Fantaz' | 1882 | Ink and watercolour on paper |
| Design for the heading of the cover of the magazine 'Krokodil' | 1885 | Pen and ink on cardboard |
| Design for the poster for the Mucha Exhibition at the Brooklyn Museum, New York, January-February 1921 | 1920 | Pen and ink and watercolour on paper |
| Designs for cutlery | c.1900 | Charcoal and white on card |
| Designs for tableware | c.1900 | Charcoal, coloured pencil and white on card |
| Diadem for 'La princesse lointaine' | 1895 | metal and pearls |
| Diploma of Ivančice: Mock diploma honouring a local celebrity, with illustration of the first line of 'May', a poem by Karel Hynek Mácha | 1882 | Pen and ink and watercolour on paper |
| Documents décoratifs: designs for a watch and accessories (unused) | 1901-1902 | Pencil, ink and white on paper |
| Documents décoratifs: final study for Plate 25, featuring studies of lily | 1901-1902 | Pencil on paper |
| Documents décoratifs: final study for Plate 43 | 1901-1902 | Pencil, ink and wash, heightened with white on paper |
| Documents décoratifs: final study for Plate 49 | 1901-1902 | Pencil and white on paper |
| Documents décoratifs: final study for Plate 50 | 1901-1902 | Pencil and white on paper |
| Documents décoratifs: final study for Plate 60 | 1901-1902 | Pencil, ink and wash, heightened with white on paper |
| Documents décoratifs: final study for Plate 63 | 1901-1902 | Pencil and white on paper |
| Documents décoratifs: final study for Plate 67 | 1901-1902 | Pencil and white on paper |
| Documents décoratifs: final study for Plate 71 | 1901-1902 | Pencil and white on paper |
| Documents décoratifs: final study for Plate 72 | 1901-1902 | Pencil and wash, heightened with white on paper |
| Documents décoratifs: line drawing for Plate 33, featuring lily motifs | 1901-1902 | Pencil, pen and ink on paper |
| Documents décoratifs: Plate 54 | 1902 | Lithograph |
| Dreaming of Freedom: study for a Panel of the Small Reception Room at the Lord Mayor’s Hall, Obecní Dům, Prague | 1910-1911 | Pen and ink and watercolour on paper |
| Dusk | 1899 | Colour lithograph |
| Evening | 1899 | Colour lithograph |
| F. Champenois (Rêverie imprint) | 1898 | Colour lithograph |
| F. Guillot-Pelletier calendar (1898) | 1897–1898 | Colour lithograph |
| Feather | 1899 | Colour lithograph |
| Figures décoratives: final study for Plate 2 | 1904-1905 | Pencil and white on paper |
| Figures décoratives: final study for Plate 3 | 1904-1905 | Pencil and white on paper |
| Figures décoratives: final study for Plate14 | 1904-1905 | Pencil with white on paper |
| Figures décoratives: sketch study for Plate14 | 1904-1905 | Blue pencil on paper |
| Flirt Lefevre Utile | 1899 (Foundation design); BnF legal deposit 1900 | Colour lithograph |
| Flower | 1897 | Colour lithograph |
| Flower: final study for decorative panel | 1897 | Pencil, ink and watercolour on paper |
| France Embraces Bohemia | 1918 | oil on canvas |
| Fruit | 1897 | Colour lithograph |
| Georges Fouquet (1858-1929), Paris, after design by Mucha: Ornamental Chain with pendants | 1900 | Gold, enamel, fresh-water pearls, mother of pearl and semi-precious stones |
| Georges Fouquet (1858-1929), Paris, after Mucha design: 'Peacock' Ring (Exhibited at the Paris Exhibition 1900) | 1900 | Opal and gold |
| Girl Weeping | c.1899-1900 | Black chalk and pastel on paper |
| Girl with Loose Hair and Tulips | 1920 | Oil on canvas |
| Gismonda | 1894 | Colour lithograph |
| Head of a Girl, statue for the stand of the Houbigant Perfumery at the Paris Exhibition 1900 | 1900 | Bronze, silver and parcel gilt |
| Head of Sarah Bernhardt: Study for 'Lorenzaccio' | 1896 | Pencil on paper |
| Heather from Coastal Cliffs | 1902 | Colour lithograph |
| Heidsieck & Co | 1901 | Colour lithograph |
| Holy Mount Athos | 1926 | Egg tempera on canvas |
| Ilsée, Princesse de Tripoli | 1897 | Illustrated book |
| In the Desert: Study for an illustration for the Světozor magazine | 1889 | Pencil, watercolour and gouache on paper |
| Incantation (Salammbô) | 1897 | Lithograph |
| Independence - Jiří z Poděbrad: study for a pendentive of the Lord Mayor’s Hall, Obecní Dům, Prague | 1910-1911 | Oil on canvas |
| Interior and furniture designs | c.1900 | Pencil on paper |
| Interior of Boutique Fouquet: design for a wall-mounted display cabinet with statuette and mirror | c.1900 | Pencil on paper |
| Interior of Boutique Fouquet: design for the fireplace with statuettes, mirror, and the ornamental details of the wall | c.1900 | Pencil and watercolour on cardboard |
| Interior of Boutique Fouquet: sketches of the fireplace with statue, mirror, display cabinet, and the ornamental details of the wall | c.1900 | Pencil, pen and ink on paper |
| Ivy | 1901 | Colour lithograph |
| Jan Milic of Kromeriz | 1916 | egg tempera on canvas |
| Jaroslava and Jiří, the Artist’s Children | 1918 | Oil on canvas |
| JOB poster | 1896 | Colour lithograph |
| Judgement of Paris (calendar for Vieillemard printing company) | 1895 | Colour lithograph |
| Justice - Master Jan Hus: study for a pendentive of the Lord Mayor's Hall, Obecní dům, Prague | 1910-1911 | Oil on canvas |
| L'Annee Qui Vient | 1897 | red chalk on paper |
| L'Illustration magazine - cover for Christmas 1896/1897 | 1896 | Magazine cover |
| L'Illustré Soleil du Dimanche | 1897 | Magazine cover |
| La Dame aux Camélias: designs for cover and interior of special programme | 1896 | Pencil and watercolour on paper |
| La Nature | 1899-1900 | Bronze and amethyst |
| La Plume | 1897 | Magazine cover |
| La Samaritaine | 1897 | colour lithograph |
| Lance Parfum Rodo | 1896; Albertina print c. 1900 | Colour lithograph |
| Laurel | 1901 | Colour lithograph |
| Le Monde Illustré | 1900 | Magazine cover |
| Le Pater | 1899 | Illustrated book |
| Le Pater: early study for the 1st allegorical scene 'Our Father who art in Heaven' (1899) (Mucha Foundation object 300) | 1899 | Pencil on paper |
| Le Pater: early study for the 1st allegorical scene 'Our Father who art in Heaven' (1899) (Mucha Foundation object 302) | 1899 | Pastel on paper |
| Le Pater: study for the 6th allegorical scene 'Forgive us our debts, as we forgive our debtors' | 1899 | Charcoal and ink wash on paper |
| Lefevre Utile | 1904 | Advertisement |
| Leslie Carter | 1908 | Colour lithograph |
| Letem Českým Světem | 1898 | Printed book |
| Lorenzaccio | 1896 | Colour lithograph |
| Luchon poster (attributed to Mucha) | 1895 | Colour lithograph |
| Madonna of the Lilies | 1905 | Tempera on canvas |
| Master Jan Hus Preaching at the Bethlehem Chapel | 1916 | egg tempera on canvas |
| Maude Adams | 1908 | Lithograph, hand-coloured in watercolour and gouache |
| Maude Adams as Joan of Arc | 1909 | Oil on canvas |
| Medea | 1898 | Colour lithograph |
| Menu for the Bosnian Pavilion Restaurant at the Paris Exhibition 1900 | 1900 | Colour lithograph |
| Militancy - Jan Žižka: study for a pendentive of the Lord Mayor's Hall, Obecní dům, Prague | 1910-1911 | Oil on canvas |
| Military Camp in Winter, near a City on Fire | c.1899-1900 | Pastel on paper |
| Moet et Chandon | 1899 | Colour lithograph |
| Monaco Monte Carlo | 1897 | Colour lithograph |
| Moon | 1902 | |
| Moravian Teachers' Choir | 1911 | Colour lithograph |
| Morning Alphonse Mucha Painting / AlphonseMucha.org | 1899 | Colour lithograph |
| Morning Star | 1902 | Colour lithograph |
| Moët & Chandon White Star | 1899 | Colour lithograph |
| Mrs Mucha’s Necklace | 1906 | gold, enamel and semi-precious stones |
| Mural for the Bosnia-Herzegovina Pavilion: The Roman Period and the Arrival of the Slavs | 1900 | tempera and watercolour on canvas |
| Murals by Mucha in the Lord Mayor's Hall, Obecní Dům (Municipal House), Prague (1910-1911) | ||
| Music | 1898 | Colour lithograph |
| Nativity | c. 1934 | oil on canvas |
| Nestle's Food for Infants | 1897 | Colour lithograph |
| Night | 1899 | Colour lithograph |
| Nude on a Rock | 1898-1899 | Bronze |
| Official Banquet of the Paris Exhibition 1900: design for the menu featuring a fashionable woman wearing a Mucha-style jewellery | 1900 | Pencil, gouache and wash on grey paper |
| Ornamental motifs designed for 'Combinaisons Ornementales se Multipliant à l'Infini à l'Aide du Miroir' (1901) | c.1900-1901 | Blue and red pencil on paper |
| Packaging for 'Savon Mucha Violette' | 1906 | Colour lithograph |
| Packaging for Lefèvre-Utile biscuits: Boudoir | 1901 | Colour lithograph |
| Page's Costume: study for an illustration for 'Le Costume au Théâtre' | 1890 | Pencil and watercolour on cardboard |
| Painting | 1898 | Colour lithograph |
| Peonies | 1897–1898 | Ink and watercolour |
| Petr Chelcicky at Vodnany | 1918 | egg tempera on canvas |
| Poetry | 1898 | Colour lithograph |
| Portrait of Jaroslava | c.1927-1935 | Oil on canvas |
| Portrait of Josephine Crane Bradley as Slavia | 1908 | Oil and tempera on canvas |
| Portrait of Marie Chytilová (Maruška), Mucha's Future Wife | 1903 | pastel on paper |
| Portrait of Mucha's Sister, Angela | c.1880 | Oil on canvas |
| Portrait of Mucha's Sister, Anna | c.1885 | Oil on canvas |
| Portrait of Mucha's Son, Jiří | 1925 | Oil on canvas |
| Portrait of Mucha's Wife, Maruška | 1908/17 | Oil on canvas |
| Portrait of Woman | c. mid 1910s - 1925 | Blue pastel on grey paper |
| Poster for 'Hommage Respectueux de Nestlé' (the Nestlé Company's tribute to Queen Victoria's 60th Jubilee) | 1897 | Colour lithograph |
| Poster for 'Imprimerie Cassan Fils' | 1896 | Colour lithograph |
| JOB poster (1898) | 1898 | Colour lithograph |
| Poster for 'La Dame aux Camélias' | 1896 | Colour lithograph |
| Poster for 'La Tosca' | 1899 | Colour lithograph |
| Poster for 'Regional Exhibition at Ivančice 1913' | 1912 | Colour lithograph |
| Poster for 'The Slav Epic Exhibition, Brno, 1930' | 1928-1930 | Colour lithograph |
| Poster for 'Waverley Cycles' | 1898 | Colour lithograph |
| Poster for the 'Lottery of the Union of Southwestern Moravia' | 1912 | Colour lithograph |
| Poster for the Austrian Pavilion at the Paris Exhibition 1900 | 1900 | Colour lithograph |
| Prague Subjugated: study for a Panel of the Small Reception Room at the Lord Mayor’s Hall, Obecní Dům, Prague | 1910-1911 | Pen and ink and watercolour on paper |
| Primrose | 1899 | Colour lithograph |
| Primrose and Feather (paired image) | 1899 | Colour lithographs (paired image) |
| Princess Hyacinth (Princezna Hyacinta) | 1911 | Colour lithograph |
| Print proof for the Biscuits Lefèvre-Utile tin | 1899 | Lithograph |
| Reverie | 1898 | Colour lithograph |
| Russia Restituenda [Russia Must Recover] | 1922 | Colour lithograph |
| Salome | 1897 | Colour lithograph |
| Salon des Cent | 1896 | Colour lithograph |
| Salon of the Hundred | 1897 | Colour lithograph |
| Sarah Bernhardt - La Princesse Lointaine - Lefevre Utile | 1903 | Colour lithograph |
| Sarah Bernhardt as La Princesse Lointaine: poster for 'La Plume' magazine | 1897 | Colour lithograph |
| Sarah Bernhardt in the role of the Duc de Reichstadt in L’Aiglon | 1900 | Pencil on paper |
| Sarah Bernhardt: study of her full-standing figure | c.1896 | Pen and ink on paper |
| Savonnerie de Bagnolet calendar | 1898 (calendar) | Printed advertising calendar |
| Self-portrait (1899) | 1899 | Oil on board |
| Self-portrait (1907) | 1907 | Blue and white crayon on blue Ingres paper |
| Self-portrait, sketching in his apartment, Paris | late 1880s | oil on canvas |
| Sketches of flowers for Documents décoratifs | c.1900-1901 | Pen and ink on paper |
| Slavia insurance poster | 1907 | Poster |
| Slavs in their Original Homeland | 1912 | Egg tempera on canvas |
| Snake Bracelet with a Ring | 1899 | Gold, enamel, opal, ruby and diamond |
| Société Populaire des Beaux Arts | 1897 | Colour lithograph |
| Song of Bohemia | 1918 | oil on canvas |
| St. Vitus Cathedral Stained-glass Window, Prague: final design for the central panels, featuring SS Cyril and Methodius | 1931 | Ink and watercolour on paper |
| St. Vitus Cathedral Stained-glass Window, Prague: final design for the central panels, featuring St. Ludmila | 1931 | Ink and watercolour on paper |
| St. Vitus Cathedral Stained-glass Window, Prague: final design for the central panels, featuring St. Wenceslas (Duke of Bohemia) kneeling next to his Grandmother, St. Ludmila | 1931 | Ink and watercolour on paper |
| St.Vitus Cathedral Stained-glass Window, Prague: final design for the bottom left panels | 1931 | Ink and watercolour on paper |
| St.Vitus Cathedral Stained-glass Window, Prague: final design for the bottom right panels | 1931 | Ink and watercolour on paper |
| Stained-glass Window designed by Mucha at St. Vitus Cathedral, Prague | Early 1930s | N/A |
| Study for 'The Age of Reason' | 1936-1938 | Pencil and watercolour on paper |
| Study for 'The Slav Epic cycle' No.19: The Abolition of Serfdom in Russia | 1913-1914 | Watercolour and gouache on paper |
| Study for 'The Slav Epic' cycle No.14: The Sacrifice at Szigetvár by Nikola Zrinski | c.1913-1914 | Photographed drawings stuck together, tinted with watercolour and gouache |
| Study for 'The Slav Epic' cycle No.17: The Holy Mount Athos (1926) | c.1925-26 | Charcoal heightened with white on cardboard |
| Study for 'The Slav Epic' cycle No.18: The Oath of Omladina under the Slavic Linden Tree | c.1925-1926 | Pencil and watercolour on paper |
| Study for 'The Slav Epic' cycle No.1: The Slavs in Their Original Homeland (1912) | c.1910-1912 | Oil on canvas |
| Study for 'The Slav Epic' cycle No.2: The Celebration of Svantovít | c.1910-1912 | Oil on canvas |
| Study for 'The Slav Epic' cycle No.7: Jan Milíč of Kroměříž | c.1915-1916 | Oil on canvas |
| Study for 'The Slav Epic' cycle No.9: Master Jan Hus Preaching at the Bethlehem Chapel. The Magic of the Word: Truth Prevails (1412). | c.1915-1916 | Oil on canvas |
| Study for 'The Three Ages' triptych: Reason, Wisdom and Love [unfinished project] | 1936-1938 | Pencil and watercolour on paper |
| Study for 'Woman in the Wilderness' (c. 1922-1923) (Mucha Foundation object 315) | c. 1922-1923 | oil on canvas |
| Study for 'Woman in the Wilderness' (c. 1922-1923) (Mucha Foundation object 316) | c. 1922-1923 | oil on canvas |
| Study for Savon Notre Dame | c. 1896 | pencil and watercolour on paper |
| Study for the poster 'Russia Restituenda [Russia Must Recover]' | 1922 | Pen and ink and watercolour on paper |
| Study of a Male Nude | 1885-1887 | Oil on canvas |
| The Abolition of Serfdom in Russia | 1914 | Egg tempera on canvas |
| The Arts (series) | 1898 | Colour lithograph |
| The Arts: study for 'Dance' | 1898 | Pencil and watercolour on paper |
| The Arts: study for 'Music' | 1898 | Pencil and watercolour on paper |
| The Arts: study for 'Painting' | 1898 | Pencil and watercolour on paper |
| The Arts: study for 'Poetry' | 1898 | Pencil and watercolour on paper |
| The Bohemian King Premysl Otakar II | 1924 | egg tempera on canvas |
| The Bulgarian Tsar Simeon | 1923 | egg tempera on canvas |
| The Burr McIntosh Monthly, 1907 | 1907 | Magazine cover |
| The Celebration of Svantovit | 1912 | egg tempera on canvas |
| The Coronation of the Serbian Tsar Stefan Dusan as East Roman Emperor | 1923 | egg tempera on canvas |
| The Devil and Mr Twardowsky: study for an illustration for 'The Tale of Pan Twardowsky' (a variation of 'Faust') | c.1887-1888 | Charcoal on paper |
| The Flowers (series) | 1898 | Colour lithographs |
| The Flowers: Carnation | 1898 | Colour lithograph |
| The Flowers: Iris | 1898 | Colour lithograph |
| The Flowers: Lily | 1898 | Colour lithograph |
| The Flowers: Rose | 1898 | Colour lithograph |
| The Hussite King Jiri of Podebrady | 1923 | Egg tempera on canvas |
| The Introduction of the Slavonic Liturgy | 1912 | egg tempera on canvas |
| The Last Days of Jan Amos Komensky (Comenius) in Naarden | 1918 | Egg tempera on canvas |
| The Light of Hope | 1933 | Oil on canvas |
| The Meeting at Krizky | 1916 | egg tempera on canvas |
| The Months (January-June) | 1899 | Colour lithograph |
| The Months (July-December) | 1899 | Colour lithograph |
| The Moon and the Stars (four-panel montage) | 1902 | Colour lithographs (four-panel montage) |
| The Moon and the Stars (series) | 1902 | Colour lithograph |
| The Moon and the Stars: study for 'The Evening Star' | 1902 | Ink and watercolour on paper |
| The Moon and the Stars: study for 'The Pole Star' | 1902 | Ink and watercolour on paper |
| The New York Daily News art supplement | 1904 | Printed art supplement |
| The Oath of Concord of the Slavs (unfinished) | 1939 | oil on canvas |
| The Oath of Omladina under the Slavic Linden Tree | 1926, unfinished | Egg tempera on canvas |
| The Precious Stones (four-panel montage) | 1900 | Colour lithographs (four-panel montage) |
| The Precious Stones (series) | 1900 | Colour lithograph |
| The Precious Stones: Amethyst | 1900 | Colour lithograph |
| The Precious Stones: Emerald | 1900 | Colour lithograph |
| The Precious Stones: Ruby | 1900 | Colour lithograph |
| The Printing of the Bible of Kralice in Ivancice | 1914 | egg tempera on canvas |
| The Seasons (series) | 1896 | Colour lithograph |
| The Seasons (series) (1900) | 1900 | Colour lithograph |
| The Seasons (variation in screen format) | 1896 | Colour lithograph |
| The Seasons: Autumn (1896) | 1896 | Colour lithograph |
| The Seasons: Autumn (1900) | 1900 | Colour lithograph |
| The Seasons: Spring | 1900 | Colour lithograph |
| The Seasons: Spring (1896) | 1896 | Colour lithograph |
| The Seasons: Summer | 1900 | Colour lithograph |
| The Seasons: Summer (1896) | 1896 | Colour lithograph |
| The Seasons: Winter | 1900 | Colour lithograph |
| The Seasons: Winter (1896) | 1896 | Colour lithograph |
| The Slavonic Concord: study for the ceiling painting for the Lord Mayor's Hall, Obecní Dům, Prague | 1910-1911 | Oil on canvas |
| The Threat | 1912 | Colour lithograph |
| The Times of the Day (series) | 1899 | Colour lithograph |
| The West End Review | 1897 (Foundation); 1898 promotional cover | Colour lithograph |
| Thistle from the Sands | 1902 | Colour lithograph |
| Théâtre de la Renaissance: design for poster advertising Sarah Bernhardt's theatre | c.1895 | Pen and ink on paper |
| Tin for Lefèvre-Utile biscuits | 1899 | Circular tin with lid and handle; colour print on metal |
| Topaz | 1900 | Colour lithograph |
| Tragedy - study for a mural for the German theatre New York | 1908 | Oil and tempera on canvas |
| Trappistine Liquors | 1897 | colour lithograph |
| Wiener Chic | 1905 | Magazine cover |
| Woman in the Wilderness | 1923 | Oil on canvas |
| Woman masked in white head-scarf - study for the illustration of the Bosnia & Herzegovina Pavilion featured in 'Le Figaro Illustré' (1 March 1900) | 1899 | Pencil and wash heightened with white on paper |
| Woman with a Daisy - textile designed by Mucha | 1900 | Printed upholstery fabric |
| Zdenka Cerny | 1913 | Colour lithograph |
| Zodiac (La Plume calendar) | 1896–97 | Colour lithograph |
| Zodiac (textless decorative panel) | 1896 | Colour lithograph |
| ‘At the sight of the two storks the owl rose.’ Study for an illustration for Contes de Grand-mères | 1891 | Watercolour and gouache on paper |
Frequently Asked Questions
Who is pictured in this Lefèvre-Utile poster?
When was it made?
What was La Princesse lointaine?
Discussion
This advertisement uses Bernhardt’s theatrical image to promote biscuits.
The Foundation and BnF describe related sheets with different dates and dimensions.
Reader Insights
Which details make the figure feel theatrical?
How do the printed words turn the portrait into an advertisement?
What differs from the 1897 biscuit poster?
Join the Conversation
Share what helps you identify this exact Lefèvre-Utile design.
References
- Mucha Foundation, “Sarah Bernhardt - La Princesse Lointaine - Lefevre Utile (1903),” object record. View source.
- Bibliothèque nationale de France, “Lu Lefèvre-Utile. 1904,” catalogue record for a 1903–04 lithograph. View source.
- Paris Musées / Musée de la Vie romantique, “Sarah Bernhardt dans la princesse lointaine,” JC 95.7. View source.
- Bibliothèque nationale de France, La princesse lointaine, performance notice FRBNF39460019. View source.
- Rennes, Bibliothèque Les Champs Libres, “Vous reprendrez bien un Petit Lu?”, institutional collection account of Les Contemporains célèbres. View source.
- Akita Prefectural Museum of Modern Art, 2020 exhibition annual report, checklist item 6. View source.
- Mucha Foundation, “Biscuits Lefevre Utile (1897),” separate biscuit design. View source.
- Chiba Prefectural Museum of Art, annual report for April 1996–March 1997, exhibition entries 57–58 for the advertising panel and study. View source.
- UK exhibition loan register, Alphonse Mucha: Loans protected under the Protection of Cultural Objects on Loan Act 2013, p. 40. View source.
- Musée d’histoire de Nantes, “LU, une histoire nantaise,” institutional exhibition history. Read source.
- Musée d’histoire de Nantes, collection search entry for Mme Sarah Bernhardt, autograph card, ark:/60195/0021278. View listing.
- Rennes Métropole library, “Sarah Bernhardt : Et la pub créa la star,” account of its 1904 LU album and card. Read source.
- Musée d’histoire de Nantes, LU exhibition press dossier, pp. 3, 7 and 17, Art Nouveau biscuit pail 976.6.34. Read catalogue.
- Musée d’Orsay, L’art est dans la rue exhibition object list, p. 19, biscuit pail 976.6.34. Read list.
