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Chocolat Masson by Alphonse Mucha

A woman, children, fruit and foliage share this crowded advertising image. The brand Chocolat Masson appears above; a run of month names makes the work a calendar as well as a chocolate advertisement. The Bibliothèque nationale de France catalogues the relevant Chocolat Masson / Chocolat mexicain seasons sheet with a 1896 legal deposit and a 1897 calendar.[1] Both years matter, and neither should be borrowed from the separate Masson calendar devoted to the ages of life.

At a Glance

  • Date1896 deposit; 1897 calendar
  • Mediumcolour lithograph[1]
  • PrinterF. Champenois[1]
  • Formadvertising calendar of the seasons[1]

Chocolat Masson in Mucha’s career

Work dates
189019001910192019301940

Gismonda

1894 design

Chocolat Masson

1896 deposit; 1897 calendar

JOB

1896 design

Contents

  1. Seasons around a product name
  2. Deposit year and calendar year
  3. A second surviving seasons calendar
  4. Looking again

Seasons around a product name

The image draws on the abundance of plants, fruit and human figures. Month names below make time part of its structure. A viewer is asked to keep the advertisement nearby for an entire year, returning to it for the calendar while repeatedly seeing the chocolate brand. The ornamental scene gives that practical object a reason to remain on display.

The local reproduction is narrow and small, so individual details deserve careful wording. We can see the named product, a central woman, smaller figures and seasonal elements, but the file does not provide a reliable basis for identifying every plant or assigning a specific mythological role to each person. The BnF's seasonal title supports reading the arrangement as a cycle of the year, not as an isolated genre scene.

Mucha places the brand above the figures rather than letting it disappear inside the ornament. This matters to the sheet's function. Its imagery offers pleasure and memory; its lettering identifies what is being sold. The month strip below gives a second reason to follow the composition from top to bottom.

Deposit year and calendar year

The BnF notice identifies a colour lithograph printed by Champenois. It gives 1896 as the legal-deposit year and names the 1897 seasons calendar.[1] A calendar for the coming year can be issued during the preceding year, so the two dates describe related but distinct facts. The page's title uses 1897 because that is the advertised calendar year; its fact box also states the deposit year.

The BnF separately lists an 1898 Chocolat Masson calendar about the ages of life.[2] That is not the same subject as the seasons in this local image. Shared brand and artist names do not make two designs one object. Distinguishing them prevents an appealing but false chronology in which every Masson sheet is assigned the same date or iconography.

An exhibition label from the Art Gallery of New South Wales makes the later distinction more concrete. It describes four quarterly pages of the 1898 calendar, moving from childhood through adolescence and adulthood to old age, and dates their designs to 1897.[6] The 1897 in that label is a design year for a different calendar, not a reason to redate the seasons sheet. The calendar years, design years and BnF deposit year answer different questions.

A historical account published by the municipality of Rabastens adds a different sort of evidence for that later project. It reports that the artist Jane Atché kept a Mucha tracing-paper drawing called L’Âge mûr, one of the four Ages of Life illustrations made for Masson, at Rabastens.[10] This is a reported preparatory drawing associated with the ages sequence, not a surviving example of the seasons calendar discussed on this page. The account does not give a current repository or establish a direct production chain from that drawing to any particular printed calendar sheet. Its value here is to show why a Masson design study, the 1898 calendar and the 1897 seasons advertisement must be identified separately.

The two projects also travelled differently in print. Pavel Nosek's bibliography records Adolescence and Age Mûr, two subjects from the later 1898 ages calendar, on pages 16 and 17 of the November 1898 Viennese journal Ver Sacrum. A Swann catalogue independently describes that issue as containing two Masson calendar designs, as well as a Mucha cover.[7][8] The journal reproductions show that drawings made for a chocolate calendar could circulate in an art periodical outside France. They are not evidence that the 1897 seasons sheet appeared on those pages; Nosek names subjects from the separate ages sequence.[7]

Nosek also reports that a Czech home-decoration sales catalogue issued by F. Topič presented both the seasonal Masson calendar and the four ages on its page 22.[7] That bibliographic pairing makes the distinction especially useful: the two designs could be offered together as decorative material without becoming the same calendar. The accessible entry establishes their presence in that catalogue, not the date of the local website file or the number of copies sold.

A later French sale record introduces another date to keep separate. Artcurial catalogued a colour-lithograph Calendrier pour le Chocolat Masson as 1899, measuring 66.8 × 46.6 cm, and assigned its offered sheet to Rennert and Weill no. 47, variant 1.[9] The description supplies no transcription of its months or account of the figures, so the year cannot be imported into this 1897 seasons page as a correction. It does show why searching by brand name alone can mix calendar designs and print states. Identifying the Artcurial impression against the 1897 and 1898 records would require the original catalogue's variant description or an exact institutional cross-reference. Until then, the BnF and Chrudim records remain the basis for the sheet discussed here.[1][4]

The catalogue's physical measurement applies to the BnF sheet. The website image is a reduced reproduction with no traced provenance to that particular impression. It is safe to use the BnF record for the named design, medium, printer and date distinction while leaving exact sheet-state identity open.

A second surviving seasons calendar

The Regional Museum in Chrudim, recorded on the Pardubice regional collections portal, holds a Chocolat Masson / Chocolat mexicain company calendar for 1897.[4] Its Czech description calls the sheet a blank-format calendar, identifies colour lithography and Champenois printing in Paris, and gives its own mounted object as 60 × 43 centimetres. This provides independent institutional support for the brand, year and seasonal reuse. The measurements belong to the Chrudim object alone; a mounted sheet can be described differently from an unmounted one, and there is no basis here to equate it with the BnF impression or the site's reproduction.

The same Czech record says the decoration uses a variant of The Seasons panels and dates those source panels to 1895.[4] The Mucha Foundation, however, dates its first Seasons set to 1896 and says later sets followed in 1897 and 1900.[5] The records therefore support the relationship between seasonal decorative art and a branded calendar, while leaving a small chronology disagreement about the earlier source set. This article follows neither source beyond what it actually establishes. It does not assume that all Masson calendar issues used identical panels or that a source-panel date is the calendar's printing date.

The reuse is central to the object's character. A set of seasonal figures can invite appreciation as decoration on its own; adding a brand and months gives the design a repeating commercial purpose. The user of the calendar returns to the months while the name remains in view. This makes the artwork neither a purely decorative panel nor simply a schedule: the appeal of the first helps keep the second, and thus the advertisement, present over time.[1][4][5]

Looking again

Move from the brand name into the figures and plants, then finish at the months. This top-to-bottom movement joins commercial identification, decorative abundance and daily usefulness. The sheet is a reminder that Mucha's imagery was encountered not only as gallery art but also as printed material made for repeated use. Its seasonal subject and 1897 calendar distinguish it from the later Masson project.[1][2]

Watch: Alphonse Mucha

See how Mucha’s commercial design grew from the same Paris visual language as his theatre posters.

Artworks directory

292 artworks

NameDateMedium
'Accept Love and Enthusiasm from Your Son, Mother of the Holy Nation': study for the mural 'By Own Strength III' at the Lord Mayor's Hall, Obecní Dům, Prague1910-1911Pencil and charcoal on canvas
'By force towards freedom, with love towards unity!': study for the mural 'By Own Strength II' at the Lord Mayor's Hall, Obecní Dům, Prague1910-1911Pencil and charcoal on canvas
'The Passing Wind Takes Youth Away': design for a fan and the façade of the 'Pavilion of Man' (unrealised)1899Colour lithograph
'Through humiliated and tortured, you will live again, my country!': study for the mural 'By Own Strength II' at the Lord Mayor's Hall, Obecní Dům, Prague1910-1911Pencil and charcoal on canvas
1918-1928: Poster for the 10th Anniversary of the Independence of the Republic of Czechoslovakia1928Colour lithograph
6th Sokol Festival1912Colour lithograph
8th Sokol Festival1925Colour lithograph
After the Battle of Grunwald1924egg tempera on canvas
After the Battle of Vitkov Hill1923egg tempera on canvas
Age of Love1936–1938
Age of Reason1936–1938
Age of Wisdom1936–1938
Amants1895Colour lithograph
Apotheosis of the Slavs1926Egg tempera on canvas
As Hamlet1899colour lithograph
Au Quartier Latin1898Magazine cover
Banknotes of Czechoslovakia, designed by Mucha: 500 crown; 50 Crown; 10 Crown1929Banknotes
Bieres de la Meuse1897Colour lithograph
Biscuits Champagne Lefevre Utile1896Colour lithograph
Biscuits Lefevre Utile1896 design for 1897 calendar; Foundation object/Carnavalet 1897Colour lithograph
Blessed are the Pure in Heart1906Printed magazine illustration
Bleu Deschamps1903 (deposit)Colour lithograph
Bosnia & Herzegovina Pavilion - illustration featured in 'Le Figaro Illustré' (1 March 1900)1900Reproduction from Le Figaro Illustré after watercolour original
Bosnia-Herzegovina Pavilion: cartoon for the mural 'The Roman Period and the Arrival of the Slavs'1899-1900ink and crayon on paper
Bosnia-Herzegovina Pavilion: fragment of the upper frieze featuring Ivo and Anica, characters from Bosnian legends1899-1900tempera and watercolour on canvas
Bosnian Legends: Death of Hasanaga's Bride1899Charcoal on paper
Bosnian Legends: Murcia - The Plague Lady1899Charcoal on paper
Bosnian Pavilion Restaurant at the Paris Exhibition 1900: design for the menu1900Pencil and watercolour on paper
Boutique Fouquet (interior design)1901Shop interior design
Boutique Fouquet: sketches of the shop's signboard and decorative detailsc.1900Pencil, ink and watercolour on paper
Box for Lefèvre-Utile biscuits: Gaufrettes Vanillec.1900Tin box covered with lithographed label
Box for Lefèvre-Utile biscuits: Madèrec.1900Tin box covered with lithographed label
Brightness of the Day1899Colour lithograph
Broach with Pendant1900Gold, ivory, mother-of-pearl and semi-precious stones
Byzantine Head - The Blonde1897Colour lithograph
Byzantine Heads (pair)1897Colour lithograph
Byzantine Heads: Brunette1897Colour lithograph
Bénédictine1898 (BnF deposit); Hamburg 1899; MNAC 1896 or 1898Colour lithograph
Champagne Ruinart1896Colour lithograph
Chocolat Idealbefore or in 1897 (catalogue conflict)Colour lithograph
Chocolat Masson (1897 calendar)1896–1897Colour lithograph
Choirboys at Petrov Church, Brno1905Watercolour on cardboard
Cloches de Noel1900Illustrated book
Comedy: study for a mural for the German Theatre, New York1908Oil on canvas
Cours Mucha: poster advertising Mucha's art classes held at the Académie Colarossi, Paris1900colour lithograph
Creative Force - Jan z Pernštýna: study for a pendentive of the Lord Mayor’s Hall, Obecní Dům, Prague1910-1911Oil on canvas
Crucifixionc.1868Pencil, crayon and watercolour on paper
Cycles Perfecta1897 or 1902 (catalogue conflict)Colour lithograph
Dance1898Colour lithograph
Dead Couple - Abandonedc.1899-1900Charcoal and pastel on blue paper
Defense of Sziget against the Turks by Nicholas Zrinsky1914egg tempera on canvas
Design for a champagne posterc. 1896Charcoal and pastel on paper
Design for a display stand at the Paris Exhibition 1900c.1899-1900Pencil and wash on paper
Design for Champagne Ruinartc. 1896Pencil, watercolour and gold leaf on paper
Design for the cover of the magazine 'Fantaz'1882Ink and watercolour on paper
Design for the heading of the cover of the magazine 'Krokodil'1885Pen and ink on cardboard
Design for the poster for the Mucha Exhibition at the Brooklyn Museum, New York, January-February 19211920Pen and ink and watercolour on paper
Designs for cutleryc.1900Charcoal and white on card
Designs for tablewarec.1900Charcoal, coloured pencil and white on card
Diadem for 'La princesse lointaine'1895metal and pearls
Diploma of Ivančice: Mock diploma honouring a local celebrity, with illustration of the first line of 'May', a poem by Karel Hynek Mácha1882Pen and ink and watercolour on paper
Documents décoratifs: designs for a watch and accessories (unused)1901-1902Pencil, ink and white on paper
Documents décoratifs: final study for Plate 25, featuring studies of lily1901-1902Pencil on paper
Documents décoratifs: final study for Plate 431901-1902Pencil, ink and wash, heightened with white on paper
Documents décoratifs: final study for Plate 491901-1902Pencil and white on paper
Documents décoratifs: final study for Plate 501901-1902Pencil and white on paper
Documents décoratifs: final study for Plate 601901-1902Pencil, ink and wash, heightened with white on paper
Documents décoratifs: final study for Plate 631901-1902Pencil and white on paper
Documents décoratifs: final study for Plate 671901-1902Pencil and white on paper
Documents décoratifs: final study for Plate 711901-1902Pencil and white on paper
Documents décoratifs: final study for Plate 721901-1902Pencil and wash, heightened with white on paper
Documents décoratifs: line drawing for Plate 33, featuring lily motifs1901-1902Pencil, pen and ink on paper
Documents décoratifs: Plate 541902Lithograph
Dreaming of Freedom: study for a Panel of the Small Reception Room at the Lord Mayor’s Hall, Obecní Dům, Prague1910-1911Pen and ink and watercolour on paper
Dusk1899Colour lithograph
Evening1899Colour lithograph
F. Champenois (Rêverie imprint)1898Colour lithograph
F. Guillot-Pelletier calendar (1898)1897–1898Colour lithograph
Feather1899Colour lithograph
Figures décoratives: final study for Plate 21904-1905Pencil and white on paper
Figures décoratives: final study for Plate 31904-1905Pencil and white on paper
Figures décoratives: final study for Plate141904-1905Pencil with white on paper
Figures décoratives: sketch study for Plate141904-1905Blue pencil on paper
Flirt Lefevre Utile1899 (Foundation design); BnF legal deposit 1900Colour lithograph
Flower1897Colour lithograph
Flower: final study for decorative panel1897Pencil, ink and watercolour on paper
France Embraces Bohemia1918oil on canvas
Fruit1897Colour lithograph
Georges Fouquet (1858-1929), Paris, after design by Mucha: Ornamental Chain with pendants1900Gold, enamel, fresh-water pearls, mother of pearl and semi-precious stones
Georges Fouquet (1858-1929), Paris, after Mucha design: 'Peacock' Ring (Exhibited at the Paris Exhibition 1900)1900Opal and gold
Girl Weepingc.1899-1900Black chalk and pastel on paper
Girl with Loose Hair and Tulips1920Oil on canvas
Gismonda1894Colour lithograph
Head of a Girl, statue for the stand of the Houbigant Perfumery at the Paris Exhibition 19001900Bronze, silver and parcel gilt
Head of Sarah Bernhardt: Study for 'Lorenzaccio'1896Pencil on paper
Heather from Coastal Cliffs1902Colour lithograph
Heidsieck & Co1901Colour lithograph
Holy Mount Athos1926Egg tempera on canvas
Ilsée, Princesse de Tripoli1897Illustrated book
In the Desert: Study for an illustration for the Světozor magazine1889Pencil, watercolour and gouache on paper
Incantation (Salammbô)1897Lithograph
Independence - Jiří z Poděbrad: study for a pendentive of the Lord Mayor’s Hall, Obecní Dům, Prague1910-1911Oil on canvas
Interior and furniture designsc.1900Pencil on paper
Interior of Boutique Fouquet: design for a wall-mounted display cabinet with statuette and mirrorc.1900Pencil on paper
Interior of Boutique Fouquet: design for the fireplace with statuettes, mirror, and the ornamental details of the wallc.1900Pencil and watercolour on cardboard
Interior of Boutique Fouquet: sketches of the fireplace with statue, mirror, display cabinet, and the ornamental details of the wallc.1900Pencil, pen and ink on paper
Ivy1901Colour lithograph
Jan Milic of Kromeriz1916egg tempera on canvas
Jaroslava and Jiří, the Artist’s Children1918Oil on canvas
JOB poster1896Colour lithograph
Judgement of Paris (calendar for Vieillemard printing company)1895Colour lithograph
Justice - Master Jan Hus: study for a pendentive of the Lord Mayor's Hall, Obecní dům, Prague1910-1911Oil on canvas
L'Annee Qui Vient1897red chalk on paper
L'Illustration magazine - cover for Christmas 1896/18971896Magazine cover
L'Illustré Soleil du Dimanche1897Magazine cover
La Dame aux Camélias: designs for cover and interior of special programme1896Pencil and watercolour on paper
La Nature1899-1900Bronze and amethyst
La Plume1897Magazine cover
La Samaritaine1897colour lithograph
Lance Parfum Rodo1896; Albertina print c. 1900Colour lithograph
Laurel1901Colour lithograph
Le Monde Illustré1900Magazine cover
Le Pater1899Illustrated book
Le Pater: early study for the 1st allegorical scene 'Our Father who art in Heaven' (1899) (Mucha Foundation object 300)1899Pencil on paper
Le Pater: early study for the 1st allegorical scene 'Our Father who art in Heaven' (1899) (Mucha Foundation object 302)1899Pastel on paper
Le Pater: study for the 6th allegorical scene 'Forgive us our debts, as we forgive our debtors'1899Charcoal and ink wash on paper
Lefevre Utile1904Advertisement
Leslie Carter1908Colour lithograph
Letem Českým Světem1898Printed book
Lorenzaccio1896Colour lithograph
Luchon poster (attributed to Mucha)1895Colour lithograph
Madonna of the Lilies1905Tempera on canvas
Master Jan Hus Preaching at the Bethlehem Chapel1916egg tempera on canvas
Maude Adams1908Lithograph, hand-coloured in watercolour and gouache
Maude Adams as Joan of Arc1909Oil on canvas
Medea1898Colour lithograph
Menu for the Bosnian Pavilion Restaurant at the Paris Exhibition 19001900Colour lithograph
Militancy - Jan Žižka: study for a pendentive of the Lord Mayor's Hall, Obecní dům, Prague1910-1911Oil on canvas
Military Camp in Winter, near a City on Firec.1899-1900Pastel on paper
Moet et Chandon1899Colour lithograph
Monaco Monte Carlo1897Colour lithograph
Moon1902
Moravian Teachers' Choir1911Colour lithograph
Morning Alphonse Mucha Painting / AlphonseMucha.org1899Colour lithograph
Morning Star1902Colour lithograph
Moët & Chandon White Star1899Colour lithograph
Mrs Mucha’s Necklace1906gold, enamel and semi-precious stones
Mural for the Bosnia-Herzegovina Pavilion: The Roman Period and the Arrival of the Slavs1900tempera and watercolour on canvas
Murals by Mucha in the Lord Mayor's Hall, Obecní Dům (Municipal House), Prague (1910-1911)
Music1898Colour lithograph
Nativityc. 1934oil on canvas
Nestle's Food for Infants1897Colour lithograph
Night1899Colour lithograph
Nude on a Rock1898-1899Bronze
Official Banquet of the Paris Exhibition 1900: design for the menu featuring a fashionable woman wearing a Mucha-style jewellery1900Pencil, gouache and wash on grey paper
Ornamental motifs designed for 'Combinaisons Ornementales se Multipliant à l'Infini à l'Aide du Miroir' (1901)c.1900-1901Blue and red pencil on paper
Packaging for 'Savon Mucha Violette'1906Colour lithograph
Packaging for Lefèvre-Utile biscuits: Boudoir1901Colour lithograph
Page's Costume: study for an illustration for 'Le Costume au Théâtre'1890Pencil and watercolour on cardboard
Painting1898Colour lithograph
Peonies1897–1898Ink and watercolour
Petr Chelcicky at Vodnany1918egg tempera on canvas
Poetry1898Colour lithograph
Portrait of Jaroslavac.1927-1935Oil on canvas
Portrait of Josephine Crane Bradley as Slavia1908Oil and tempera on canvas
Portrait of Marie Chytilová (Maruška), Mucha's Future Wife1903pastel on paper
Portrait of Mucha's Sister, Angelac.1880Oil on canvas
Portrait of Mucha's Sister, Annac.1885Oil on canvas
Portrait of Mucha's Son, Jiří1925Oil on canvas
Portrait of Mucha's Wife, Maruška1908/17Oil on canvas
Portrait of Womanc. mid 1910s - 1925Blue pastel on grey paper
Poster for 'Hommage Respectueux de Nestlé' (the Nestlé Company's tribute to Queen Victoria's 60th Jubilee)1897Colour lithograph
Poster for 'Imprimerie Cassan Fils'1896Colour lithograph
JOB poster (1898)1898Colour lithograph
Poster for 'La Dame aux Camélias'1896Colour lithograph
Poster for 'La Tosca'1899Colour lithograph
Poster for 'Regional Exhibition at Ivančice 1913'1912Colour lithograph
Poster for 'The Slav Epic Exhibition, Brno, 1930'1928-1930Colour lithograph
Poster for 'Waverley Cycles'1898Colour lithograph
Poster for the 'Lottery of the Union of Southwestern Moravia'1912Colour lithograph
Poster for the Austrian Pavilion at the Paris Exhibition 19001900Colour lithograph
Prague Subjugated: study for a Panel of the Small Reception Room at the Lord Mayor’s Hall, Obecní Dům, Prague1910-1911Pen and ink and watercolour on paper
Primrose1899Colour lithograph
Primrose and Feather (paired image)1899Colour lithographs (paired image)
Princess Hyacinth (Princezna Hyacinta)1911Colour lithograph
Print proof for the Biscuits Lefèvre-Utile tin1899Lithograph
Reverie1898Colour lithograph
Russia Restituenda [Russia Must Recover]1922Colour lithograph
Salome1897Colour lithograph
Salon des Cent1896Colour lithograph
Salon of the Hundred1897Colour lithograph
Sarah Bernhardt - La Princesse Lointaine - Lefevre Utile1903Colour lithograph
Sarah Bernhardt as La Princesse Lointaine: poster for 'La Plume' magazine1897Colour lithograph
Sarah Bernhardt in the role of the Duc de Reichstadt in L’Aiglon1900Pencil on paper
Sarah Bernhardt: study of her full-standing figurec.1896Pen and ink on paper
Savonnerie de Bagnolet calendar1898 (calendar)Printed advertising calendar
Self-portrait (1899)1899Oil on board
Self-portrait (1907)1907Blue and white crayon on blue Ingres paper
Self-portrait, sketching in his apartment, Parislate 1880soil on canvas
Sketches of flowers for Documents décoratifsc.1900-1901Pen and ink on paper
Slavia insurance poster1907Poster
Slavs in their Original Homeland1912Egg tempera on canvas
Snake Bracelet with a Ring1899Gold, enamel, opal, ruby and diamond
Société Populaire des Beaux Arts1897Colour lithograph
Song of Bohemia1918oil on canvas
St. Vitus Cathedral Stained-glass Window, Prague: final design for the central panels, featuring SS Cyril and Methodius1931Ink and watercolour on paper
St. Vitus Cathedral Stained-glass Window, Prague: final design for the central panels, featuring St. Ludmila1931Ink and watercolour on paper
St. Vitus Cathedral Stained-glass Window, Prague: final design for the central panels, featuring St. Wenceslas (Duke of Bohemia) kneeling next to his Grandmother, St. Ludmila1931Ink and watercolour on paper
St.Vitus Cathedral Stained-glass Window, Prague: final design for the bottom left panels1931Ink and watercolour on paper
St.Vitus Cathedral Stained-glass Window, Prague: final design for the bottom right panels1931Ink and watercolour on paper
Stained-glass Window designed by Mucha at St. Vitus Cathedral, PragueEarly 1930sN/A
Study for 'The Age of Reason'1936-1938Pencil and watercolour on paper
Study for 'The Slav Epic cycle' No.19: The Abolition of Serfdom in Russia1913-1914Watercolour and gouache on paper
Study for 'The Slav Epic' cycle No.14: The Sacrifice at Szigetvár by Nikola Zrinskic.1913-1914Photographed drawings stuck together, tinted with watercolour and gouache
Study for 'The Slav Epic' cycle No.17: The Holy Mount Athos (1926)c.1925-26Charcoal heightened with white on cardboard
Study for 'The Slav Epic' cycle No.18: The Oath of Omladina under the Slavic Linden Treec.1925-1926Pencil and watercolour on paper
Study for 'The Slav Epic' cycle No.1: The Slavs in Their Original Homeland (1912)c.1910-1912Oil on canvas
Study for 'The Slav Epic' cycle No.2: The Celebration of Svantovítc.1910-1912Oil on canvas
Study for 'The Slav Epic' cycle No.7: Jan Milíč of Kroměřížc.1915-1916Oil on canvas
Study for 'The Slav Epic' cycle No.9: Master Jan Hus Preaching at the Bethlehem Chapel. The Magic of the Word: Truth Prevails (1412).c.1915-1916Oil on canvas
Study for 'The Three Ages' triptych: Reason, Wisdom and Love [unfinished project]1936-1938Pencil and watercolour on paper
Study for 'Woman in the Wilderness' (c. 1922-1923) (Mucha Foundation object 315)c. 1922-1923oil on canvas
Study for 'Woman in the Wilderness' (c. 1922-1923) (Mucha Foundation object 316)c. 1922-1923oil on canvas
Study for Savon Notre Damec. 1896pencil and watercolour on paper
Study for the poster 'Russia Restituenda [Russia Must Recover]'1922Pen and ink and watercolour on paper
Study of a Male Nude1885-1887Oil on canvas
The Abolition of Serfdom in Russia1914Egg tempera on canvas
The Arts (series)1898Colour lithograph
The Arts: study for 'Dance'1898Pencil and watercolour on paper
The Arts: study for 'Music'1898Pencil and watercolour on paper
The Arts: study for 'Painting'1898Pencil and watercolour on paper
The Arts: study for 'Poetry'1898Pencil and watercolour on paper
The Bohemian King Premysl Otakar II1924egg tempera on canvas
The Bulgarian Tsar Simeon1923egg tempera on canvas
The Burr McIntosh Monthly, 19071907Magazine cover
The Celebration of Svantovit1912egg tempera on canvas
The Coronation of the Serbian Tsar Stefan Dusan as East Roman Emperor1923egg tempera on canvas
The Devil and Mr Twardowsky: study for an illustration for 'The Tale of Pan Twardowsky' (a variation of 'Faust')c.1887-1888Charcoal on paper
The Flowers (series)1898Colour lithographs
The Flowers: Carnation1898Colour lithograph
The Flowers: Iris1898Colour lithograph
The Flowers: Lily1898Colour lithograph
The Flowers: Rose1898Colour lithograph
The Hussite King Jiri of Podebrady1923Egg tempera on canvas
The Introduction of the Slavonic Liturgy1912egg tempera on canvas
The Last Days of Jan Amos Komensky (Comenius) in Naarden1918Egg tempera on canvas
The Light of Hope1933Oil on canvas
The Meeting at Krizky1916egg tempera on canvas
The Months (January-June)1899Colour lithograph
The Months (July-December)1899Colour lithograph
The Moon and the Stars (four-panel montage)1902Colour lithographs (four-panel montage)
The Moon and the Stars (series)1902Colour lithograph
The Moon and the Stars: study for 'The Evening Star'1902Ink and watercolour on paper
The Moon and the Stars: study for 'The Pole Star'1902Ink and watercolour on paper
The New York Daily News art supplement1904Printed art supplement
The Oath of Concord of the Slavs (unfinished)1939oil on canvas
The Oath of Omladina under the Slavic Linden Tree1926, unfinishedEgg tempera on canvas
The Precious Stones (four-panel montage)1900Colour lithographs (four-panel montage)
The Precious Stones (series)1900Colour lithograph
The Precious Stones: Amethyst1900Colour lithograph
The Precious Stones: Emerald1900Colour lithograph
The Precious Stones: Ruby1900Colour lithograph
The Printing of the Bible of Kralice in Ivancice1914egg tempera on canvas
The Seasons (series)1896Colour lithograph
The Seasons (series) (1900)1900Colour lithograph
The Seasons (variation in screen format)1896Colour lithograph
The Seasons: Autumn (1896)1896Colour lithograph
The Seasons: Autumn (1900)1900Colour lithograph
The Seasons: Spring1900Colour lithograph
The Seasons: Spring (1896)1896Colour lithograph
The Seasons: Summer1900Colour lithograph
The Seasons: Summer (1896)1896Colour lithograph
The Seasons: Winter1900Colour lithograph
The Seasons: Winter (1896)1896Colour lithograph
The Slavonic Concord: study for the ceiling painting for the Lord Mayor's Hall, Obecní Dům, Prague1910-1911Oil on canvas
The Threat1912Colour lithograph
The Times of the Day (series)1899Colour lithograph
The West End Review1897 (Foundation); 1898 promotional coverColour lithograph
Thistle from the Sands1902Colour lithograph
Théâtre de la Renaissance: design for poster advertising Sarah Bernhardt's theatrec.1895Pen and ink on paper
Tin for Lefèvre-Utile biscuits1899Circular tin with lid and handle; colour print on metal
Topaz1900Colour lithograph
Tragedy - study for a mural for the German theatre New York1908Oil and tempera on canvas
Trappistine Liquors1897colour lithograph
Wiener Chic1905Magazine cover
Woman in the Wilderness1923Oil on canvas
Woman masked in white head-scarf - study for the illustration of the Bosnia & Herzegovina Pavilion featured in 'Le Figaro Illustré' (1 March 1900)1899Pencil and wash heightened with white on paper
Woman with a Daisy - textile designed by Mucha1900Printed upholstery fabric
Zdenka Cerny1913Colour lithograph
Zodiac (La Plume calendar)1896–97Colour lithograph
Zodiac (textless decorative panel)1896Colour lithograph
‘At the sight of the two storks the owl rose.’ Study for an illustration for Contes de Grand-mères1891Watercolour and gouache on paper

Frequently Asked Questions

Why does this calendar have two dates?
The BnF records legal deposit in 1896 for the calendar covering 1897.
Is it the 1898 Masson Ages of Life calendar?
No. The BnF catalogues that as a separate calendar and subject.
Who printed the BnF sheet?
The BnF names F. Champenois as printer.

Discussion

The Masson image combines seasonal figures and month names with a chocolate brand.

The deposit and calendar years describe different things.

Reader Insights

Close Looking

Where does the busy composition begin for you?

Context

How do the months affect the image?

Open Question

What makes it useful beyond its decoration?

Join the Conversation

Share how the poster conveys abundance.

References

  1. Bibliothèque nationale de France, FRBNF40463453, Chocolat Masson seasons calendar, 1896 deposit and 1897 calendar. Catalogue.
  2. Bibliothèque nationale de France, FRBNF40470915, separate 1898 Ages de la vie calendar. Catalogue.
  3. Mucha Foundation, Browse Works, Mucha's commercial works context. Browse.
  4. Pardubice regional collections portal / Regional Museum in Chrudim, Chocolat Masson company calendar, inventory U02363. Collection record.
  5. Mucha Foundation, The Seasons (series), 1896. Object record.
  6. Art Gallery of New South Wales, Alphonse Mucha: Spirit of Art Nouveau, large-print exhibition labels, four-ages Masson calendar entries. Exhibition labels.
  7. Pavel Nosek, Alfons Mucha: Books and Periodicals (1993; English translation 2012), entries 57 and 73, Ver Sacrum and F. Topič catalogue listings. Read transcription.
  8. Swann Auction Galleries, Ver Sacrum, November 1898 Mucha cover, lot 162, notes two Masson calendar designs in the issue. View source.
  9. Artcurial, Calendrier pour le Chocolat Masson, 2017 sale 3205, lot 13, catalogued 1899. Lot record.
  10. Ville de Rabastens, municipal council proceedings, 2023, historical notice on Jane Atché, pp. 5–6 of PDF, reporting her preservation of Mucha's tracing-paper L’Âge mûr drawing. Municipal PDF.